Commercial Design Portfolio
Slavi Sapunov
Packaging • Branding • Print • Production • Illustration
The work comes in two volumes
Where would you like to start?
Chapter 01Professional Experience
Product, Graphic &
Advertisement Designer
Katarzyna Estate & Platinum Brands
12.02.2021 — 15.05.2025
Responsible for the complete visual communication of Katarzyna Estate — one of Bulgaria's leading wine producers.
Progressed from Graphic Designer to Lead Senior Graphic Designer, managing the entire creative process: from concept development and brand strategy through pre-press preparation, print production, supplier coordination, approvals, and final delivery.
Key Achievements
120+ wine label designs created
- Premium collections
- Limited editions
- Seasonal releases
- Experimental concepts
- End-to-end production of print runs exceeding 160,000 labels per year — suppliers, approvals, invoicing, quality control
Chapter 02Featured Case Study
Contemplations — Series 2020–2025
Complete Brand Visual Direction
Development of cohesive identities across wine ranges, including:
- Label systems
- Packaging concepts
- Promotional materials
- Advertising campaigns
- Digital communication
- Event materials
From Concept to Production
Responsible for the entire workflow:
- Creative research & moodboards
- Concept creation
- Typography and composition
- Print preparation
- Communication with suppliers
- Final quality control
A Cohesive Wine Collection
- Complex label structures
- Original hand-drawn illustrations
- Curated typography
- Custom label composition
- Print-ready production
Chapter 03Packaging Showcase
Contemplations Merlot & Malbec 2020
Themed — “Alice in Wonderland”
Chapter 04Packaging Showcase II
Contemplations Chardonnay 2020
Themed — “Vintage Celebrity Cars”
Label artwork close-ups — each icon paired with the machine that defined them.
Chapter 05Client Showcase
Angus — Beef Cattle Bulgaria
A limited Chardonnay 2014 edition — the same editorial discipline, translated to a different world.
Premium branding for ANGUS Beef Cattle Bulgaria: monochrome twin labels, a gold crown, and an engraved bull silhouette.
- Brand identity & logotype
- White and black label editions
- Bottle renders and presentation assets
- Print production and finishing
Chapter 06Marketing & Campaigns
Campaign advertising panels — Chardonnay 2020 launch.
Live Products,
on Real Shelves
Every project here shipped: printed, bottled, distributed and sold.
Production runs exceed 160,000 labels a year — coordinated across
suppliers, approvals and quality control.
Chapter 07Selected Commercial Work
The Body of Work
A selection from 120+ commissioned labels. The work speaks for itself.
“Every label is a small publication —
a story set in type, illustration and print.”
Slavi Sapunov
Packaging • Branding • Print • Production • Illustration
Let’s make something
worth keeping.
Volume II — Food & Snack Packaging
Good Food,
Loud Shelves
Seven packaging collections for a functional food range — bars, spreads, halva, shots and mints. Built as systems: one brand voice, many flavours, every file print-ready.
- 7Collections
- 32Products
- 3Brands
Collection 02Protein Nougat
Protein Nougat Bars
A premium protein snack line inspired by traditional nougat recipes, redesigned into a modern functional product range.
- Packaging design system
- Flavour identification strategy
- Typography & visual direction
- Print-ready production files
Whole Hazelnuts& honey
Almonds& honey
Peanuts& honey
Collection 03Peanut Bars
Naturally High Protein Peanut Bars
A natural snack collection focused on simplicity, quality ingredients, and strong product recognition across multiple variations.
- Packaging design
- Visual identity development
- Information hierarchy
- Production & prepress preparation
Peanut Bar+ cranberries
Peanut Barnaturally high in protein
Peanut Bar+ black sesame seeds
Peanut Bar+ sesame seeds
Collection 04Halva
100% Hazelnut Halva Collection
A premium halva range celebrating the richness of hazelnuts through a clean and distinctive packaging approach.
- Label design
- Illustration & graphic elements
- Premium product positioning
- Print production preparation
Naturalwith crushed hazelnuts
Cocoamarbled hazelnut halva
Cranberryonly 3 ingredients
23 g Proteinsugar free, high protein
Collection 05Spreads
Hazelnut Cocoa Cream Collection
A family of premium spreads designed to communicate indulgence, quality, and flavour variety while maintaining a consistent brand system.
- Packaging design
- Product family system
- Colour and flavour differentiation
- Production-ready artwork
Hazelnut Butterwith honey
Hazelnut Cocoa Cream100% pure, vegan
Cocoa Creamwith crushed hazelnuts
Hazelnut Butterno sugar, vegan
Collection 06Energy Shots
Powerboost Energy Shots
A vibrant functional beverage range designed to stand out through bold flavour communication and energetic visual language.
- Packaging design
- Flavour coding system
- Brand consistency across products
- Print & production preparation
Raspberry
Tangerine
Blueberry
Mango
Retail display units — 12 × per case
Collection 07Mints
Lavish Smile Mints
A refreshing confectionery range developed with a modern shelf presence and clear flavour recognition across the collection.
- Packaging design
- Flavour variation system
- Typography & layout design
- Final artwork preparation
Peppermintunblocks nose and throat
Gastromintstomach relief
Raspberry & Blueberrysugar free
Honey & Lemonfresh and strong
Volume I
Back to the Cellar
120+ wine labels for Katarzyna Estate & Platinum Brands — engraving, watercolour and a lot of gold foil.
Slavi Sapunov
Packaging • Branding • Print • Production • Illustration
Let’s make something
worth keeping.